Local Girl Makes Good

Blogger: Susanne Pini, Director of Retail + Mixed-Use | Sydney, NSW, AUS
October 07, 2014

Long after the nuns at St Mary’s Star of the Sea College told me I couldn't make a career out of shopping—and had banned our year’s return for misconduct not befitting young ladies on the last day of our school lives—we are set to launch my hometown’s perhaps most ambitious project: The GPT Group’s Wollongong Central. The expansion, which opens today, is a renewed social heart for the city—a lively retail destination that artfully blends architecture, art and culture. But the role it plays in transforming the community goes beyond simply a new place to shop.

The city of Wollongong is defined, largely by others, as a steel city approximately 80 kilometers (50 miles) south of Sydney, but paradoxically sits on one of the most enviable parts of the Pacific Ocean, nestled between water and the escarpment. This last part, however, is our little secret as the city’s industrial history leaves no room in people’s imagination to believe that it could be anything more than polluted, scarred and blighted.  

Early in 2011, as we prepared to pitch for this project, we contemplated an ancient black-and-white photo; my parents looking out from the lofty heights of Bald Point at the spectacular amphitheatre of the coastline and an emerging town and industry in the background. It is 1955, and the first day of their married life, with hopes and dreams that lay in a place both exquisitely beautiful and brutal, raw and primal, in the early days of immigration. But my parents made no distinction between these two seeming contradictions—only seeing that in the contrast lay a future they could never have dared dream in post-war Italy.

We start with a small, humble sketch. The promise that this building had work to do far beyond its footprint; it could either start a city-wide dialogue and be a catalyst for change and possibility, or simply be just another building. Like many cities, Wollongong’s central business district had struggled to remain relevant—its ailing main streets bereft of active life, a common casualty of rampant suburban growth in many parts of the developed world. We opted to instead plant a seed that would grow with strong roots to reach out and connect parts of the city that had become severed and promote new growth where it had never dreamed to exist.

And with this black-and-white photo in mind, we contemplated how to create a building that would evoke this dichotomy—of natural beauty and manmade heroic brutality. We often drew a passion fruit—it seemed an apt analogy—a hard, gnarly exterior shell that belied the fact that with one cut, the most luscious, unctuous and sensual interior was revealed.

The design took an exterior plane of folded shards of cool, precise, glass-reinforced concrete and delicately overlaid it with a sprinkling of embossed and punched flowers—the buds of the iconic Illawarra flame tree. The entry uses emblematic blades of raw steel in an impossibly plastic way; hard and raw against delicate and lyrical. The interior then unfolds—a tall three-storey timber ‘street’ with undulating forms evoking the escarpment, which opens and closes in form, permitting light and shadow to fall— marking time and space.

So as The GPT Group’s Wollongong Central opens, concluding our three-year design journey, we are honored to have held a piece of the city in our hands, tending it with love and commitment. As architects, it was an honour. But the bigger, more wondrous contemplation is that we have a client who feels this responsibility, together with an unfathomable love of the place and a desire to tread the path less travelled. Today, we hand this piece back again in the full expectation that the seed planted will bear much fruit.

What's the lesson here? That every community we create in is someone's home—our parents’, our friend’s, our children's, our lover’s—and it's our humble honour to make this home inspirational. But through the self-doubt and the angst (surely the lot of the architect—8,500 colanders for a ceiling, any one?) the one thing we held onto was that we were creating not a building the place finally deserved, but rather, a building deserving of its place. I hope we did that.

Images courtesy of HDR | Rice Daubney.

Reader Comments (6)

You paint such imagery with your words!  The project looks amazing and quite unlike anything out there.  A true testament to the effort and heart that went into it!  You really can always go back home…and you brought something truly amazing.

What a story. It sounds like Wollongong has a reputation for being a gritty steel town, but based on your description of the surrounding natural beauty--and on the inspiring way this project has been realized--I really want to visit this place. Thanks for sharing.

The wonderful thing about this project (based on the photos you're showing), is that the design could stand on its own without a story. But the narrative you just shared makes the design even better. Every design element has a purpose and inspiration, or so it seems. You could teach us all a few things about storytelling. Congrats on a beautiful project.

It was a joy to read this story.  Great narrative and project!

Well written and inspiring. Remembering that buildings must be part of a community, support the community's goals, legacy, and vision, and do what they can to affect for the better is so important. In addition, the way this story has been told about a beautiful project should be a lesson for us all as to how we talk about those things we create. We should always have a story that is meaningful for those who use it and to tell our audiences. Well done!

Susanne, what a beautiful story about place making and that a true 'feeling' of the context, far beyond 'analysis', can make such efforts much more successful.  No doubt the Sisters of the Good Samaritan will now understand that any misconduct they once perceived was but only the apprenticeship of a creative mind preparing to push the limits in opportunities like this.



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