What’s Design Thinking And Why Does It Matter?

Blogger: Hank Adams, Director of Health | Dallas, TX, USA
September 30, 2014

This blog was originally written as a guest post for Healthcare Design magazine's blog series. To read Hank's blog in its entirety, click here.

Our firm recently received a design RFP from a healthcare client who asked an interesting question: “Do you consider your firm a design studio or a business adviser?” I found this to be thought provoking, the suggestion that a design firm could only be successful at one or the other, but likely not both.

I believe it points to a common myth that design firms are focused primarily on facility aesthetics and to a lesser degree on the actual business of care delivery.

In truth, there’s usually a very different answer to this question...

Click here to read the rest of this blog on healthcaredesignmagazine.com.

Image courtesy of HDR.